Cards Against Patriarchy
OkCupid India
Indian women are expected to wake up every morning feeling grateful for being allowed to live their lives. Partners, parents and society like to think that they’re giving women the permission to do things. But, who’s even asking for any ijazat (permission)?
For Women’s Day, OkCupid helped women rip up all those permission slips.
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Social
Our take on Cards Against Humanity used the Ask Me Anything format on Instagram Stories. We gave out prompts and women across India slid into our DMs to clap back with their answers.
IRL
After Women’s Day, we shipped over 40 physical decks of cards to the women who contributed in creating the sassiest deck of playable cards to exist.
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Agency: Dentsu Webchutney, Bangalore
My Role: Copy Supervisor
CD: Sanket Audhi
Junior Copywriters: Bhavika Dayal & Rahul Raj
AD: Pratyush Mishra
Year: 2021