Pride Street of We
WeWork India
The global pandemic was seeing a wave of pride parade cancellations across the world.
As a proud ally of the LGBTQIA+ community, WeWork wanted to ensure that Pride wasn't cancelled in India. So, we just brought it home with the creation of ‘#PrideStreetofWe’.
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The Campaign
The story behind how we created a virtual street filled with people cheering from the sidelines.
The Cheers
A glimpse of the messages that painted the street with support for the LGBTQIA+ community.
The Exhibit
Hosted an online art exhibit featuring 16 pieces of purchasable artwork by 7 queer artists.
Agency: Digitas, New Delhi
My Role: Senior Copywriter
ACD: Umang Puri
AD: Jeetu
Year: 2020