Dhakapella
Facebook India
Dhakapella (n): An a capella performance of the festive Dhak beats.
Durga Puja just isn’t Durga Puja without the continual rhythmic beating of the Dhak (a percussion instrument). So, when India spent the festive season indoors due to Covid-19, Facebook ensured that country kept grooving to the beats of the Dhak.
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Brought the idea to life by collaborating with India's First All-Vocal Orchestra, Voctronica.
Agency: Dentsu Creative, Bangalore
My Role: Copy Supervisor
CD: Chaitanya Joshi
AD: Misbah Shahana