Moto x IPL
Motorola India
Once a year, India is swept by the Great Indian Cricket Fever. Symptoms include a 24x7 obsession with the Indian Premier League.
For IPL 2017, Motorola had sponsored the Rising Pune Supergiant team and we aimed to create a disruption on digital amidst the chaos.
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Films
Created digital films for the launch of the MotoG5Plus that rode on the wave created by the Moto x RPS partnership.
Social
Became a part of every conversation on Twitter by creating fun content ft. the RPS team.
Agency: Foxymoron, New Delhi
My Role: Copywriter
Senior Copywriter: Umang Puri
AD: Atul Saini
Year: 2017