Roaring Onam
Facebook India
One of those rare projects where the idea, campaign budgets, client feedback and creative freedom embrace in adland heaven.
Onam, the official state festival of Kerala, is incomplete without Pulikkali - a vibrant dance in which performers painted like tigers bring the festive spirit to the streets. However, with Coivd-19 restrictions imposed, 2020 was the first year that would not see any performances.
In 2021, Facebook and Ayyanthole Desam Pulikkali Sanghataka Samithi (a co-operative organisation) decided to bring the celebrations to every single home.
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Case Study
This is the story of the forgotten tigers who came back with a thundering roar.
Film
Our tribute to the true story that uplifted Onam spirits amidst a lockdown.
Social
Organised a Facebook Live performance featuring the original Pulikkali dancers from 2020, along with the first transgender performer in the dance’s history. Also created an AR filter of a Pulikkali mask to get people dancing to the beat of chenda.
Agency: Dentsu Webchutney, Bangalore
My Role: Copy Supervisor
CD: Manish Thanvi & Chaitanya Joshi
AD: Misbah Shahana
Director: Atul Kattukaran
Year: 2021