The Dare
NIVEA
We’ve all created campiagns claiming our product is the best even when we knew it wasn’t.
But what happens when the brief says the product is scientifically proven to be the best?
You dare anyone to try and find something better.
Because, why not?
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Film
An open invitation to India to find a better anti-spot ingredient than Thiamidol
Social
Asked real skincare experts to fact-check the nation’s search for a better anti-spot solution.
Graveyard Idea
In memoriam: the idea that deserved better. This one rests in peace here (and in the deck).
The Most Effective Out-of-the-World Anti-Spot Ingredient
In India, beauty is often described with the phrase “Chaand ka tukda”, meaning "a piece of the moon." But the saying also reminds us, “Par chaand pe bhi daag hote hai” (even the moon has spots).
So if we dared the country to find a better anti-spot ingredient, why stop there? We wanted to take the dare all the way to the moon.
With a playful, spoof-style ‘space mission,’ we wanted to launch a campaign aimed at ‘removing’ the moon’s dark spots.
Agency: Publicis Groupe, Hungary
My Role: Copywriter
AD: Anastasia Mukhina